Sunday, July 29, 2012

What is Marketing?

salam and hello my dear nakama... wish u had a lovely journey and gain a lots of knowledge and meet sooo many friends...
It's been a while i didn't scratch on this blog and still sooo busy with this whole new level of marketing... since i had few minutes only to posting... I would to share this basic of business or some guru call it 'the back bone' of business. Without marketing, there wont be any business n' what u doing was just a waste of time...
What i love about marketing must be because a chance to meet a lot of friends and playing the 'art of negotiation' which improve my communication skill.
The most of all what i love about marketing will be sharing u this world i living...
wish u know that i really love u understand me... yosh!!!

What is Marketing?

In the first section of our highly detailed Principles of Marketing Tutorials we lay the groundwork for our study of the field of marketing with a close look at marketing’s key concepts and the important tasks marketers perform. We will see that marketing encompasses a wide array of business decisions that are essential to the success of nearly all organizations.

Coverage in this part of the tutorial includes a close examination of the definition of marketing. A dissection of the key terms in the definition will show that marketing’s primary focus is to identify and satisfy customers in a way that helps build a solid and, hopefully, sustained relationship that encourages customers to continue doing business with the marketer.

We also will spend a short time on the history of marketing and see how it has evolved from a process centered on simply getting as many people as possible to purchase a product to today’s highly complex efforts designed to build long term customer relationships. Additionally, we'll see that marketing is not only important to individual organizations it also carries both positive and negative influences at a broader societal level. Finally we look at what it takes to be a marketer in today’s world.
The Role of Marketing

As we’ve seen the key objective of an organization’s marketing efforts is to develop satisfying relationships with customers that benefit both the customer and the organization. These efforts lead marketing to serve an important role within most organizations and within society.

At the organizational level, marketing is a vital business function that is necessary in nearly all industries whether the organization operates as a for-profit or as a not-for-profit. For the for-profit organization, marketing is responsible for most tasks that bring revenue and, hopefully, profits to an organization. For the not-for-profit organization, marketing is responsible for attracting customers needed to support the not-for-profit’s mission, such as raising donations or supporting a cause. For both types of organizations, it is unlikely they can survive without a strong marketing effort.

Marketing is also the organizational business area that interacts most frequently with the public and, consequently, what the public knows about an organization is determined by their interactions with marketers. For example, customers may believe a company is dynamic and creative based on its advertising message.

At a broader level marketing offers significant benefits to society. These benefits include:

Developing products that satisfy needs, including products that enhance society’s quality of life
Creating a competitive environment that helps lower product prices
Developing product distribution systems that offer access to products to a large number of customers and many geographic regions
Building demand for products that require organizations to expand their labor force
Offering techniques that have the ability to convey messages that change societal behavior in a positive way (e.g., anti-smoking advertising)

All of the above was the answer from my great uncle Google...huhuhu

-love u like a love song-